Pre-Production: CCR preparations

As I prepare for my film project, one key area I want to keep in mind throughout production is my CCR. For the question, "How does your product engage with audiences and how would it be distributed as a real media test?" I'm planning on using social media as a core distribution method idea. In particular, Instagram will play a significant role in how I would plan to promote and share my film with its potential audience. For inspiration, I've chosen to look at how A24—specifically their film Instagram accounts—engages audiences through visuals, interactive content, and marketing. 

A Screenshot of the Official Hereditary (2018) Instagram Account

A24 is a great example of good film-specific social media campaigns. The Instagram accounts that A24 makes for individual films serve more than just promotional ideas, they help create the tone for each film that engages with the audience even before the film's release. The example shown above gives viewers a look into the film's dark atmosphere with minimal text and lots of haunting visuals. It doesn't focus on selling the movie directly, but instead it creates an interesting picture that creates talk surrounding the film. This strategy is what I want to replicate for my own film. Since I'm not promoting a production company like A24's main account, focusing on an individual film Instagram account will allow me to focus on the film itself (themes, tone, and story).  

A Screenshot of the Official A24 Instagram Account

Why I'm Not Using A24's Main Instagram Account as Inspiration

The main Instagram account is highly effective for promoting the entire brand and showcasing their films, but it serves a different purpose than the individual Instagram accounts created for each film. For my project, I want to focus on the specific narrative, themes, and tones of my film without the distraction of promoting multiple films at once (although I'm only making one). A single Instagram account also helps build a stronger connection between the audience and the story.

Although my film is still in pre-production, I'm already planning on how to respond to the second question, "How does your product engage with audiences and how would it be distributed as a real media text". Taking inspiration from A24's film-specific Instagram campaigns, I will focus on creating an account that draws people into the world of our film, using visuals, behind-the-scenes content, and interactive posts to build excitement.